Guarana Market to Witness Significant Growth, Valued at US$5,062.1 Million in 2022 and Expected to Reach US$ (market value for 2022) Million by 2022
 |
| Guarana Market |
Market Overview:
The global Guarana market is estimated to be valued at US$5,062.1 million in 2022
and is expected to exhibit a CAGR of 7.1% over the forecast period of 2023 to
2030. Guarana is a popular herbal extract that is known for its numerous health
benefits. It is widely used in the production of energy drinks, dietary
supplements, and functional foods due to its natural caffeine content and
antioxidant properties. The increasing demand for natural and organic products,
coupled with the growing awareness regarding health and wellness, is driving
the market growth for Guarana products. The market offers various advantages such
as enhanced cognitive function, improved energy levels, and weight management,
which are primary factors contributing to its growing popularity among
consumers.
Market Key Trends:
One key trend in the Guarana market is the rising demand for functional
beverages. Guarana extract is widely used as a key ingredient in energy drinks
and functional beverages due to its natural caffeine content. The demand for
energy-boosting and naturally sourced beverages has witnessed significant
growth in recent years, owing to the increasing health consciousness among
consumers. Guarana-based energy drinks are perceived as healthier alternatives
to traditional energy drinks that are often associated with artificial
ingredients and excessive sugar content. Additionally, Guarana extract offers
sustainable energy release and improved mental alertness, making it an ideal
choice for consumers seeking natural and healthier beverage options. This trend
is expected to continue driving the growth of the Guarana market in the forecast
period, as more consumers are opting for functional beverages that provide both
taste and health benefits.
Segment Analysis:
The guarana market can be segmented based on form, application, and
distribution channel. In terms of form, the market is divided into powder and
liquid. The powder segment dominates the market due to its widespread use in
the beverage industry. Guarana powder is extensively used as a natural source
of caffeine and energy booster in energy drinks, soft drinks, and dietary supplements.
It provides a sustained release of energy without the side effects associated
with synthetic caffeine. Moreover, the powder form offers convenience in terms
of storage and transportation, making it a preferred choice for manufacturers.
Based on application, the guarana market is categorized into beverages, dietary
supplements, cosmetics, and others. Among these, the beverages segment holds
the largest market share. Guarana-infused beverages have gained popularity due
to their potential health benefits and stimulant properties. These beverages
are known for enhancing mental alertness, improving cognitive function, and
reducing fatigue. The rising demand for functional and natural energy drinks is
expected to drive the growth of the guarana market in the beverages segment.
Regarding the distribution channel, the market is segmented into
supermarkets/hypermarkets, specialty stores, online retail, and others.
Supermarkets/hypermarkets dominate the distribution channel segment. Consumers
prefer purchasing guarana products from these stores due to their convenience,
wide product range, and promotional offers. Supermarkets/hypermarkets are also
preferred by manufacturers for bulk purchases and to reach a large consumer
base.
Key Takeaways:
The global
guarana market is expected to witness high growth, exhibiting a CAGR of
7.1% over the forecast period, from 2023 to 2030. The market is primarily
driven by the increasing demand for natural energy boosters and the growing
trend towards functional beverages. Guarana is gaining popularity as a natural
alternative to synthetic caffeine due to its potential health benefits and
sustained release of energy.
In terms of regional analysis, South America is the fastest-growing and
dominating region in the guarana market. Brazil, in particular, is the largest
producer and consumer of guarana products. The region's tropical climate and
fertile soil provide favorable conditions for guarana cultivation.
Additionally, the traditional consumption of guarana-based beverages in South
America has contributed to the strong market presence in the region.
Key players operating in the guarana market include Vitaspice Brasil Ltda,
Prover Brasil for Export Ltda, Herboflora Produtos Naturais Ltda, Ambev, Duas
Rodas Industrial Ltd, A R De Sousa Ribeiro & Cia Ltd, Natural Amazon Herbs
Producao De Extratos Ltda, Iris Trade Inc., The Green Labs LLC, and Nutra Green
Biotechnology Co., Ltd. These companies are focusing on product innovation,
strategic partnerships, and expanding their distribution network to gain a
competitive edge in the market.
Read More:
Comments
Post a Comment